If you are new to blogging (like me) here is a terrific post from Guy Kawasaki (who is also a brand new blogger) on How To Suck Up To A Blogger. Just to wet your appetite he writes, "Blogging has flipped traditional PR on its head. It used to be that ink begat buzz. Life was simple then: you sucked up to the Wall Street Journal, one of its reporters wrote about your product, and the buzz began. Nowadays buzz begets ink. Journalists no longer anticipate or create buzz--rather, they react to it: The latest development is that blogs beget buzz. Blogs have changed everything because they represent a cheap, effective podium for creating buzz on a massive scale." He goes on to give you nine ways to suck up and create your own buzz. I will be test-driving these soon.